SIE 515
Technical Sales and Marketing
Fall
Spring
Required Course:
No
Course Level
Graduate
Units
3
Syllabus
Fall SpringCourse Description
Principles of the engineering sales process in technology-oriented enterprises; selling strategy, needs analysis, proposals, technical communications, electronic media, time management and ethics; practical application of concepts through study of real-world examples. Graduate-level requirements include a term paper on a course topic selected from a short list of topics, other graded components of the course and creation of a PowerPoint presentation to the class. May be convened with SIE 415.